Consumer knowledge key for solar adoption in Saudi Arabia
- Admin
- May 21, 2024
- 1 min read
A study in Saudi Arabia explores factors influencing the adoption of solar among home-owning consumers. Consumer knowledge is identified as a major obstacle. Lack of knowledge leads to negative intentions towards renewables. Social influence plays a crucial role, especially in a population with close-knit communities. Policymakers are advised to invest in public education and impactful communication channels to promote adoption.
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